FreshAIR Debut
FreshAIR Debut
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FreshAIR made its public debut in Fall 2025 at Aesthetics 2025, a pioneering conference hosted by the ETH Zürich Social Brain Sciences Lab at Monte Verità in Ascona, Switzerland. This unique program focused on Arts Engagement and Aesthetic Experience: Bridging the Gap between Arts and Science.
FreshAIR made its public debut in Fall 2025 at Aesthetics 2025, a pioneering conference hosted by the ETH Zürich Social Brain Sciences Lab at Monte Verità in Ascona, Switzerland. This unique program focused on Arts Engagement and Aesthetic Experience: Bridging the Gap between Arts and Science.
As the boundaries between artistic practice and scientific inquiry continue to blur, it is becoming increasingly vital for researchers, artists, and educators to engage in meaningful dialogue across these traditionally separate domains. The aim of this conference was to bring together visual and performance artists, art educators, psychologists, and cognitive neuroscientists to explore cutting-edge research findings, theoretical advancements, and methodological innovations in aesthetic experience.
As the boundaries between artistic practice and scientific inquiry continue to blur, it is becoming increasingly vital for researchers, artists, and educators to engage in meaningful dialogue across these traditionally separate domains. The aim of this conference was to bring together visual and performance artists, art educators, psychologists, and cognitive neuroscientists to explore cutting-edge research findings, theoretical advancements, and methodological innovations in aesthetic experience.
FreshAIR joined the conversation alongside the global vanguard for empirical and applied aesthetics, looking at how biological and psychological factors contribute to arts engagement while fostering transparency, reproducibility, and social impact of research in this rapidly evolving field.
FreshAIR joined the conversation alongside the global vanguard for empirical and applied aesthetics, looking at how biological and psychological factors contribute to arts engagement while fostering transparency, reproducibility, and social impact of research in this rapidly evolving field.
FreshAIR offers a unique framework for field research, discovery, and co-creation between arts + science. Inspired by AIR programs designed to inspire curiosity at firms like Amazon, Google, and Microsoft, FreshAIR reframes innovation as a living, breathing process of relational design. Rather than treating the arts as subject, how might engaging with creative arts lead us to new questions and new paradigms for research?
New lenses, fresh perspectives.ᵀᴹ
Explore the Aesthetics 2025 Conference Program to learn more about the exciting research and applications in the empirical aesthetics space, including advances from ETH Zürich, UPenn Neuroaesthetics, Goldsmiths, Max Planck Institute, National Institutes of Health, Allen Institute, and the International Arts + Mind Lab.
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